I was watching a Suze Orman special last night, and when she was asking people what rates their credit cards and car loans were at, most of them didn't know. I think not paying attention to rates is part of the denial we go into when we start carrying debt. In order to get out of debt, a person really needs to know what the rates are so they can start paying down high interest rate loans/credit cards or transferring them to lower interest options.
Excellent advice JeanLorie. A person should know the rate of interest they are paying. Otherwise how can they make any intelligent decision on their particular loan?